What is Illegal Wildlife Trafficking?

Everything you need to know and how you can help

We often wonder if it is illegal to buy certain exotic products, or question the illegal meaning behind vague product descriptions. Every time we shop online or browse through marketplaces, our purchasing decisions could unknowingly support illegal wildlife trafficking. The truth is, many everyday items, from jewelry to traditional medicines, can contain trafficked wildlife parts that contribute to this global crisis.

Here, we'll explore how our consumer choices directly impact wildlife trafficking and what we can do to make informed, ethical purchasing decisions. We'll cover everything from identifying suspicious listings to using digital tools that help protect endangered species.

a animal trapped in a cage at Myanmar_Illicit_Endangered_Wildlife_Market_

Soggydan Benenovitch, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Why Illegal Wildlife Trafficking Matters?

Understanding the Global Wildlife Trafficking Crisis, we need to dive into the shocking reality of wildlife trafficking, one of the world's largest criminal enterprises. Recent data shows this illegal trade affects a staggering 162 countries and territories, impacting approximately 4,000 plant and animal species, including iconic species like rhinos, elephants, and pangolins 1. Illegal wildlife trafficking is estimated to be valued around $23 billion global industry, ranking as the fourth-largest criminal enterprise after drugs, human trafficking, and counterfeit goods, with organized crime groups actively exploiting weaknesses in regulations and enforcement.

What are the most trafficked wildlife species and products?

The most heavily trafficked species between 2015-2021 include:

  • Rhinos, pangolins, and elephants (accounting for 73% of all seizure records) 2

  • Tigers, bears, and helmeted hornbills 2

  • Various turtle and tortoise species 2

The pangolin holds the unfortunate title of being the world's most trafficked animal 3, with over one million captured and sold on the black market between 2000-2015 4.

An adult pangolin resting in the desert at sunset

The Pangolin, one of the mos trafficked animals in the word | Pedro Ferreira, Getty Images

What are the economic and ecological impacts?

We're witnessing devastating consequences on multiple fronts. 73% of trafficked mammals and 62% of seized amphibians are now considered threatened species 2. Beyond direct species impact, this illegal trade disrupts entire ecosystems and their critical functions 5.

The economic toll is equally severe. Many local communities depend heavily on wildlife tourism for their livelihood 4. When wildlife populations decline due to trafficking, it creates a devastating ripple effect on local businesses, from restaurants to hotels 4. Even more concerning is how wildlife trafficking corrodes good governance through corruption and money laundering 1, making it a complex challenge that affects us all.

How can I shop considering Wildlife Protection?

Making smart shopping choices is our first line of defense against illegal wildlife trafficking. Let's explore how we can become more conscious consumers and protect wildlife through our purchasing decisions.

Identifying sustainable certifications

We can start by looking for trusted certification marks that verify products are wildlife-friendly. The Wildlife Safe certification helps us identify products where no wildlife was harmed during production 3. Other important certifications to look for include:

  • FSC (Forest Stewardship Council) for wood products

  • RSPO (Roundtable on Sustainable Palm Oil) certification

  • CITES permits for legal wildlife products 2

Red flags in product descriptions

When shopping online, we need to watch for suspicious patterns that might indicate illegal wildlife trade. Be wary when sellers use phrases like "serious buyers only" or request to move conversations to private messaging platforms 6. Another red flag is when payments are requested through unusual channels or when products are marketed in "closed" or "secret" groups 6.

Using ethical shopping apps and guides

Fortunately, we have powerful digital tools to help us make informed choices. The Shop Ethical! app provides instant access to over 5,000 products with detailed company information 7. For sustainable seafood choices, we can use the Seafood Watch app, while the Good On You app helps us evaluate brands' ethical standards 8. These tools make it easier for us to verify supply chains and ensure our purchases don't contribute to wildlife exploitation.

When in doubt about a product's origin, we should always ask for documentation proving its legality 2. It's better to skip a purchase than risk supporting illegal wildlife trade.

mage of a young girl, approximately 10-12 years old, standing in a grocery store aisle. She is carefully reading the labels on products

Everyday consumer choices have an impact. AI image generated by DALLE.

How to navigate online marketplaces safely?

The digital marketplace has become a hotbed for wildlife trafficking, with criminals increasingly using online platforms to conduct their illegal trade. Recent data shows that AI-powered systems can detect 95.5% of illegal wildlife listings with 91.1% accuracy 4, highlighting the sophistication of modern trafficking operations.

Common wildlife trafficking schemes online

We're seeing traffickers become increasingly creative with their online tactics. They often use social media platforms and online marketplaces to advertise everything from live songbirds to tiger parts and elephant ivory 1. Red flags to watch for include:

  • Requests to move conversations to private messaging

  • Unusual payment methods or channels

  • "Closed" or "secret" groups for transactions

  • Vague or coded product descriptions

Verifying seller credentials

Before making any wildlife-related purchase, we must thoroughly verify the seller's legitimacy. A breakthrough machine learning tool developed by AI Singapore helps identify suspicious posts through the Cyber Spotters Program 4. When examining sellers, follow these steps:

  1. Check seller history and reviews

  2. Request proper documentation proving legality

  3. Verify any claimed certifications

  4. Cross-reference with official wildlife trade databases

Reporting suspicious listings

If we encounter potentially illegal wildlife products online, it's crucial to take action. The Coalition to End Wildlife Trafficking Online provides a dedicated reporting system where we can submit suspicious listings 5. They review these reports and work with platform partners to remove violations. When reporting, we should include specific details about the listing, including the URL, posting date, and type of wildlife product being offered 5.

Remember: It's better to report and be wrong than to ignore potential trafficking activity 2.

Three pangolins, three snakes and other wildlife animals trapped in cages on an illegal market in Maynmar

Myanmar Illicit Endangered Wildlife Market |
Dan Bennett, CC BY 2.0, via Wikimedi
a Commons

Digital Advocacy and Social Media Impact

In today's digital age, we're witnessing a powerful transformation in wildlife conservation through social media. Technology has become our ally in protecting endangered species, with over 2 billion social media users worldwide representing approximately 29% of the global population 9.

Spreading awareness through social platforms

Social media platforms have revolutionized how we share conservation messages, with successful campaigns reaching billions of impressions across various platforms 10. We're seeing remarkable results when conservation organizations leverage these digital tools effectively. For instance, mobile apps and citizen science platforms now enable us to record and share wildlife observations, contributing valuable data to scientific research 3.

Supporting wildlife protection campaigns

We've witnessed the incredible impact of digital campaigns in driving real change. One notable success was when Greenpeace's emotional films about palm oil production's impact on orangutans went viral, leading to significant policy changes in major corporations 11. Social media campaigns have also proven effective in fundraising - like the Emerald Coast Open tournament, which saw a tenfold increase in prize money and doubled participation through social media promotion 11.

Building online communities for conservation

Our digital connections are creating powerful conservation communities. Through platforms like WILDLABS.NET, Wildya, and Wildlife Nomads, we're connecting conservationists, technologists, engineers, and data scientists to develop effective solutions for wildlife protection 6. Here's how we can contribute to these communities:

  • Share verified conservation information and success stories

  • Participate in citizen science initiatives through mobile apps

  • Support and amplify credible conservation campaigns

  • Report suspicious wildlife trade activities online

The power of social media in conservation is particularly evident when combined with traditional methods. As we've seen, digital innovations are most impactful when integrated with education, awareness, and community outreach 12. Through these platforms, we're not just sharing information - we're building a global movement for wildlife protection.

Pro tip: When sharing conservation content, always verify information from credible sources and use appropriate hashtags to increase visibility 13.

Conclusion

Our daily purchasing decisions hold significant power in the fight against wildlife trafficking. Armed with knowledge about sustainable certifications, digital tools, and warning signs of illegal trade, we can make choices that protect endangered species rather than harm them.

Social media and technology have given us powerful ways to combat wildlife trafficking. Whether we're using ethical shopping apps, reporting suspicious listings, or joining online conservation communities, each action contributes to wildlife protection. These digital tools, combined with informed consumer choices, create a strong defense against the $23 billion illegal wildlife trade.

Making ethical purchases might require extra time and attention, but the impact is worth the effort. When we choose certified products and verify sellers carefully, we help preserve endangered species and support legitimate businesses. Together, our conscious consumer choices can help disrupt wildlife trafficking networks and protect vulnerable species for future generations.

References

[1] - https://www.doi.gov/ocl/online-wildlife-trafficking-marketplace
[2] - https://www.zsl.org/what-we-do/conservation/protecting-species/7-things-you-can-do-help-prevent-illegal-wildlife-trade
[3] - https://olamidefrancis.medium.com/technology-for-wildlife-conservation-08c0b0acf54e
[4] - https://asiapacific.panda.org/?380996/Groundbreaking-Machine-Learning-enabled-Tool-to-Identify-Illegal-Wildlife-Trade-Online-Developed
[5] - https://www.endwildlifetraffickingonline.org/report
[6] - https://www.fauna-flora.org/explained/what-is-conservation-technology-how-tech-solutions-can-protect-the-worlds-wildlife/
[7] - https://ethical.org.au/about/get-the-guide
[8] - https://flygrn.com/blog/sustainability-ethical-shopping-apps
[9] - https://www.sciencedirect.com/science/article/pii/S0964569117306609
[10] - https://www.ifaw.org/au/campaigns/disrupt-wildlife-cybercrime
[11] - https://www.facetsjournal.com/doi/10.1139/facets-2021-0112
[12] - https://www.rekoforest.org/field-stories/digital-innovations-in-wildlife-conservation/
[13] - https://wildlifesos.org/chronological-news/role-of-social-media-in-conservation/

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